If you’re Brazilian, you’ve heard of Globo, the affectionate nickname for Organizações Globo - the largest mass media group in Latin America.
Launched in 2000, Globo.com is responsible for the online distribution of all the content produced by Organizações Globo. Globo.com is one of the largest portals in Brazil, attracting nearly 51 million unique visitors per month (ComScore Media Metrix – August, 2013).
The portal offers content based on three pillars: Sports, Entertainment and Journalism - categories in which they are as the leader of audience (ranking of unique visitors per month). Globo.com includes websites such as G1, Globoesporte.com, Ego, Paparazzo, Techtudo, Receitas.com and Big Brother Brasil.
Mobile was next on their agenda. After the successful launch of an iPhone application - Globo.com wanted to provide access to even more users. They wanted an Android application with video on demand capabilities.
As the iPhone application was already available, it was important that the Android mobile experience looked and felt the same - keeping their brand consistent, and the user experience seamless across all the mobile platforms.